Data Analytics Market Research Report
The Global Data Analytics market is growing at a substantial rate over the forecast period from 2020 till 2027. The accelerating adoption of advanced technologies and the rising need of data analytics for faster decision-making processes are the two major drivers that are responsible for the growth of the global data analytics market.
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Data is used in
different types of businesses to improve their marketing campaigns, enhance
their bottom lines, personalize their content, and for a better understanding
of the customers. Data analytics refers to the science of analyzing raw data
with an aim to extract meaningful insights. Various processes and techniques of
data analytics are automated into algorithms and mechanical processes to work
on raw data for better decision-making processes.
The major
drivers that are contributing to the growth of the global data analytics
market size include the growing adoption of advanced technologies to
carry-out businesses, followed by the increasing need for data analytics for
faster decision-making processes and decreasing costs. Additionally, the
implementation of data analytics techniques helps in improving the efficiency
and productivity of business operations and enhances the organizational
workforce.
As per the data
analytics market research, data analytical techniques help to detect and
correct the errors in data sets through different data filtration tools, which
is another factor that will surge the market growth. enhances the quality of data to benefit both
customers and institutions, including insurance companies, banks, and finance
companies. All these benefits are contributing to the data analytics market growth.
In addition to this, the accelerating volume and complexity of data-driven by
the rising mobile data traffic, rising adoption and development of technologies
including AI and IoT, and cloud-computing traffic are further contributing to
the growth of the data analytics market. The COVID-19 pandemic has
boosted the adoption of data analytics solutions and services. Various
researchers around the world have developed predictive analytics models for the
monitoring of Covid-19. This factor is energizing the growth of the global data
analytics industry.
Key Players
of the Global Data Analytics Market:
·
Microsoft
·
Amazon Web Services Inc. (AWS)
·
SAP
·
Oracle
·
Dell Inc.
·
SAS Institute Inc.
·
Datameer Inc.
·
IBM
·
Alteryx Inc.
·
Looker Data Sciences, Inc.
Market
Segmentation:
Global Data
Analytics Market Report Segment by Type:
·
Predictive Analytics
·
Prescriptive Analytics
·
Descriptive Analytics
·
Customer Analytics
Global Data Analytics Market Report Segment
by Solution:
·
Data Management
·
Data Mining
·
Fraud & Security
Intelligence
·
Data Monitoring
Global Data Analytics Market Report Segment
by Application:
·
Enterprise Resource Planning
·
Supply Chain management
·
Human Resource Management
·
Database Management
·
Others
Global Data Analytics Market Report Segment
by Vertical:
·
BFSI
·
IT & Telecommunication
·
Manufacturing
o
Process Manufacturing
o
Discrete Manufacturing
·
Retail & Ecommerce
·
Energy & Power
·
Healthcare
·
Transport & Logistics
·
Media & Entertainment
·
Others
Global Data Analytics Market Report Segment
by Deployment:
·
Cloud
·
On premises
Global Data
Analytics Market Report Segment by Organization Size:
·
Small & Medium Enterprises
·
Large Enterprises
Global Data
Analytics Market Report Segment by Function:
·
Marketing Analytics
·
Sales Analytics
·
Operational analytics
·
Accounting and Finance
analytics
·
HR Analytics
Global Data Analytics
Market Report Segment by Region:
·
North America
o
United States of America
o
Canada
·
Asia Pacific
o
China
o
Japan
o
India
o
Rest of APAC
·
Europe
o
United Kingdom
o
Germany
o
France
o
Spain
o
Rest of Europe
·
RoW
o
Brazil
o
South Africa
o
Saudi Arabia
o
UAE
o
Rest of the world (remaining
countries of the LAMEA region)
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