Turkey Mobile Game Market Research Report

Turkey Mobile Game Market:

The GMI Research forecasts that the Turkey mobile game market is witnessing an upsurge in demand during the forecast period. This is mainly due to the increasing number of smartphone users owing to the growing penetration of the internet, along with the rising investment by the major mobile organizations in the gaming industry.

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Turkey Mobile Game Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

The primary factors that are responsible for the growth of the Turkey mobile game market include the increasing number of smartphone users owing to the growing penetration of the internet, along with the rising investment by the major mobile organizations in the gaming industry. For instance, on Android systems, each game developed in Turkey is downloaded on an average of 800,000 times, and mobile games that are published on google play and developed in Turkey are downloaded by about 759,470 people. In addition to this, the growing shift of individuals towards games for entertainment & education owing to the stringent lockdown enforced by the COVID-19 pandemic and the growth in the spending of the organizations on online game purchases is attracting a new consumer base towards the market. Moreover, on average, a gamer in Turkey has around four games installed on his or her phone, and the popular kind strategy, puzzle, adventure, and action.

According to the Turkey mobile game market analysis, the government of Turkey is focusing on an increasing number of gaming organizations present in the nation to compete with foreign companies through employments aids, advertising support, and other initiatives. The relevant ministries have offered tax exemptions and grants amounting to USD 50 million to the start-ups in the past few years. Turkey's Industry and Technology Minister also declared that the government would help the Turkish companies for their growth by offering various incentives and setting up tech parks. With the outbreak of the COVID-19 pandemic, the government has supported the gaming players by supporting exports and employment during the difficulties that occurred by the global health crisis. In addition to this, the major gaming organizations in the Turkey market are emphasizing on investing in the gaming industry to enhance their position in the market.  In 2019, Zula invested to TRY 10 million in digital gaming and esports, and Riot Games launched six new games and other projects in the nation. In addition to this, some of the leading players, such as Tencent Holdings, Netmarble Corp., and Zynga Inc., have invested approximately USD 2.4 million in the Turkey mobile game market over the past five years. All these factors are propelling the growth of the market.

For instance, the introduction of advanced technologies, including virtual reality or augmented reality in mobile games like Pokémon Go, attracted new games into the mobile game market. This technology enables the game developers to provide more high-end gaming quality by enabling the organizations to experience a fictional world virtually. This factor is bringing various growth opportunities for the developers, thereby enabling them to attract a large number of gamin audiences by bringing more sophistication and elegance to their games. On the other hand, the factors hampering the growth of the market include lack of availability of skilled workers, especially in the field of design, marketing, and programming, and various difficulties regarding the localization of the international companies.

Turkey Mobile Game Market Segmentation:

Segmentation by Application:

·         Entertainment

·         Education

·         Electronic Sports

Segmentation by Age Group:

·         Children

·         Teenagers

·         Adults

Segmentation by Game Type:

·         Puzzle

o   3-match games

o   Others

·         Action/Adventure

·         Arcade

·         Simulation

·         Strategy

·         Sports

·         Others

Segmentation by Platform:

·         Android

·         iOS

·         Others

Segmentation by Type:

·         Online

·         Offline

About GMI Research

GMI Research is a leading market research company that offers market research reports for every industry. Our research teams have seasoned analysts and researchers and are always looking for industry-leading research techniques to create all-encompassing research reports. GMI Research's extensive global network allows it to collect relevant information about the industry on a regional as well as country-level basis. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of sectors. We provide step-by-step assistance to our clients through strategic and consulting services to reach a managerial and actionable decision. Our market research report offers in-depth analysis, which contains refined forecasts, a bird's eye view of the competitive landscape, major factors impacting the market growth, and various market insights to aid companies to make strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.

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